Identity

According to Pew, Gen Z is the most ​diverse​ generation of Americans, ever. Based on what our Gen Z respondents told us, that diversity seems to manifest as a sense of fluidity that seeps into all of their identifications. More Gen Z respondents than any other generation reported identifying as not heterosexual, not cis-gender, and not rigidly masculine or feminine. The majority said they understand why labels are useful, but still find them too limiting. And they were much more likely than older generations to acknowledge that parts of themselves are more authentic online, while others are more real in person.

Beyond being the most diverse amongst themselves, the oldest members of Gen Z are maturing amid a ​boom​ of representation for marginalized people in popular culture. And overall, Gen Z respondents appeared adamant about protecting other people’s freedom to be themselves or break from the norm—whether that means breaking down stigma against multiracial relationships or ensuring diversity education in workplaces and schools.